Aqua-Flo Supply Privacy Policy

Last Updated: July 31, 2024

Table of Contents

1. Who’s This Policy For And What Does It Cover? ........................................................................................................1

2. What is “Personal Information”? ................................................................................................................................. 2

3. Personal Information We Collect And How We Collect It ........................................................................................... 2

4. How We Use Personal Information .............................................................................................................................3

5. How We Disclose Personal Information ......................................................................................................................3

6. Children’s Privacy ........................................................................................................................................................4

7. Cookies And Online Tracking ......................................................................................................................................5

8. Your Rights And Choices .............................................................................................................................................6

9. Links To Third Party Sites ............................................................................................................................................6

10. Third Party Direct Marketing.......................................................................................................................................6

11. Security ......................................................................................................................................................................7

12. California Residents ..................................................................................................................................................7

13. Changes To This Policy .............................................................................................................................................9

14. Contact Us................................................................................................................................................................10

1. Who’s This Policy For And What Does It Cover?

Aqua-Flo Supply, Inc. (“Aqua-Flo” or “we”) respects your privacy and is committed to protecting it. This Privacy Policy (“Policy”) is for our customers; users of websites we operate (https://www.aquaflo.com/ and https://calcoastsynturf.com/), and any other website, mobile application or online service we operate that links to this Policy (collectively, the “Services”); and other individuals we interact with for our own commercial purposes. The Policy describes how we may collect, use, and share your Personal Information. It also explains related rights and choices you may have.

You may see other privacy notices when we collect your Personal Information for certain purposes. Those notices supplement this Policy. (For example, data collection regarding our job applicants and employees is disclosed via separate notice where required by applicable law.)

This Policy does not cover our collection of Personal Information about job applicants or employees. Where applicable law requires, we will provide separate privacy notices to job applicants and employees.

Aqua-Flo is located in the United States. Our Services are not targeted to natural persons in the European Economic Area, United Kingdom or Switzerland. If you use a Service or contact us, your

Personal Information will be processed in the United States—which has neither sought nor received a finding of “adequacy” from the European Commission as referenced in Article 25 of the European Union’s General Data Protection Regulation (GDPR)—and will be handled in accordance with this Policy and applicable U.S. law, unless we have agreed otherwise in writing with you or a third party you are affiliated with.

By using a Service, you consent to the practices described in this Policy.

2. What is “Personal Information”?

When we say “Personal Information,” we mean information that can reasonably be linked to a particular individual or their household. Generally speaking, your Personal Information includes your unique identifiers (full name, phone number, mailing address, email address, user name, etc.), and information about your characteristics, conditions or behavior that is associated with one of your identifiers or could otherwise reasonably be linked to you.

“Non-Personal Information,” on the other hand, has been anonymized, aggregated or de-identified such that it cannot reasonably be linked to a particular individual or their household.

3. Personal Information We Collect And How We Collect It

Categories

The categories of Personal Information that we collect about you depends on how you interact with us, and they may include:

“Identifiers,” such as first and last name, address, email address, phone number, user name, signature, IP address, cookie ID and similar information.
“Demographic Information,” such as age. Demographic Information may include legally protected classifications.
“Account Information”, such as credit application or preferred customer form information
“Financial Information,” such as billing address and payment card information. (For your security, we do not store full payment card numbers; transactions are processed on our behalf by a secure payment processor.)
“Commercial Information,” such as products purchased, obtained or considered, or information about how you use our Services
“Professional or Employment Information,” such as job title and business or employer name.
“Device/Browser Information” and “Internet Activity,” such as device or browser type and configuration, comments or other content posted to our Service or shared with us via email, browsing activity, social media content, interactions with our Service, and interactions with marketing communications sent on our behalf.
“Video Surveillance Footage,” when you visit our stores, including footage of the interior and exterior areas of our office buildings to ensure quality customer service and safety, loss prevention, employee safety, job satisfaction, and other operation purposes
“Geolocation Information,” including your approximate location when you use our Services.
“Profile Information,” which means inferences about you drawn from other information such as sales, accounting and other interactions and communications you have with us

Collection Sources

From You When You Provide It. We may collect Personal Information from you directly when you fill out a form on the Service; subscribe to receive emails (including sales and marketing materials), catalogues or newsletters from us; participate in surveys, or contests, register on our website or portal to participate in vendor programs or training (in-person or online), register to be out guest or attend an industry conference, trade show or other events; visit one of our locations; make a purchase; or otherwise interact with us.

Automatically From Your Device. Like most online services, our Services may passively collect some information from users’ devices in order to make features function correctly, customize the user experience, understand how the Service is being used, or measure the effectiveness of marketing efforts. Some of this data may be collected through the use of browser cookies or similar online tracking technologies, which are explained below. In some cases, we limit this type of collection to Non-Personal Information. However, this data may include Personal Information such as online Identifiers, Internet Activity and Commercial Information.

From Third Party Sources. We may obtain information about you from other sources. For example, we may collect Identifiers, Professional or Employment Information, or Internet Activity that you have chosen to disclose on social media platforms or when signing up for services, training, rebates, rewards programs offered by manufacturers, suppliers or distributors.

We may combine information collected from other sources with information collected from you or your device. To the extent the information, alone or in combination, constitutes Personal Information, we will treat it as Personal Information as described in this Policy.

4. How We Use Personal Information

We use Personal Information for the following purposes:

To provide you with products and services you request
To create an account for you in our system
To process orders and payments;
To maintain the administration of your account;
To present our Services and analyze how they are used;
To secure our Services and physical locations against fraud, malicious activity, or conduct that may violate our terms of use;
To personalize and improve your experience with the Services;
To provide you with information, technical support, training, products, or services that you request from us;
To notify you about changes to our Services, terms and conditions, and any products or services we offer or provide through them;
To allow you to participate in interactive features on the Services such as Online Bill Payment;
To provide you with periodic product newsletters, curated content and advertisements, catalogues and offers
To contact you and provide you with help if you have a customer service issues;
To contact you to fill out surveys and participate in other types of market research;
To notify you of new products or services and allow you to register for events we think you might be interested in;
To comply with our legal obligations, including authenticating and verifying your identity;
To enforce our contracts and policies and other business purposes as permitted by applicable law
In any other way we may describe when we collect the information; and
For any other purpose with your consent.

We may use Non-Personal Information for any purpose.

5. How We Disclose Personal Information

Vendors, Contractors and Service Providers

We may share Personal Information with contractors, service providers, and other vendors who assist or support us in providing the Services. Examples of these third party services may include hosting our site, storing data, performing analytics, processing payments, direct vendor shipping, or sending marketing communications. Our agreements with vendors prohibit them from retaining, using or disclosing the Personal Information we share with them for any purpose other than providing services to us. We may also share your personal information with vendors or distributors who offer products, services, rewards or rebates.

Analytics and Marketing Partners

We may share your Personal Information with analytics providers or marketing partners to measure performance of our Service or marketing efforts. This sharing may involve the use of browser cookies and similar technologies placed through our Service by our partners, as explained here. For example, when you visit our Site, our partner’s Cookie may cause your browser to automatically send a request to our partner’s server and provide our partner with your IP address, other Identifiers, Device Information and Internet Activity.

Mandatory Disclosures And Legal Proceedings

We may have a legal obligation to disclose Personal Information to government authorities or other third parties pursuant to a valid regulatory request, subpoena or court order. We may also need to disclose and otherwise process your Personal Information in accordance with applicable law to prevent physical harm or financial loss, protect the vital interests of a person, enforce our various policies or terms of use/terms and conditions, protect our property, services and legal rights, prevent fraud, support auditing, compliance and corporate governance functions, or comply with applicable law.

Change In Control Or Merger

We may transfer your information in the event of the sale of substantially all of the assets of our business to a third-party or in the event of a corporate merger, consolidation, acquisition or reorganization. However, in such event, any acquirer will be subject to the provisions of our commitments to you or we will not disclose your information.

With Your Direction Or Consent

We will share your Personal Information with other third parties as you may direct or otherwise consent.

6. Children’s Privacy

Our Services are not directed to children under the age of 16. We do not knowingly collect, maintain, or process children’s Personal Information unless the child’s parent or guardian consents and provides the information. If we determine that we have received a child’s Personal Information from a source other than the child’s consenting parent/guardian, we will immediately delete the information.

7. Cookies And Online Tracking

What Are Cookies?

A browser cookie is a small piece of data that a website stores in your device’s browser. It holds information that the site uses to function properly, remember your preferences, or personalize your experience. A typical cookie contains a cookie ID, which is a unique string of characters used to identify your browser during the browsing session, or in some cases, during subsequent browsing sessions. Cookies, cookie ID’s and similar pieces of data may be considered Personal Information (Identifiers or Internet Activity) under applicable law.

Other online technologies, similar to cookies, may allow users to be identified and tracked across multiple browsing sessions, and in some cases tracked across different websites and online services for marketing or advertising purposes. These technologies include, but are not necessarily limited to, pixels, web beacons and scripts (collectively with browser cookies, “Cookies”).

How Cookies May Be Used On Our Services

Our Service uses “first party” Cookies, which are set by our web domain. Our Service also uses some “third party” Cookies, which are set by other web domains associated with our vendors or partners. This means that, when you visit our site, your browser may automatically connect to our partner’s web server, as well as ours, and provide our partner with access to your online Identifiers and Internet Activity, including information about how you use our site.

Cookies may be used on our Services for the following purposes:

Essential: Essential Cookies are necessary for site security and to enable you to move around our site and use its basic features.
Functional. These Cookies enable the Site to provide enhanced functionality and personalization.
Performance: Performance Cookies allow us to analyze use of our Site or Service to evaluate and improve performance.
Vendors and partners that place Cookies through our site include, but may not be limited to: · Google - https://policies.google.com/technologies/partner-sites?hl=en-US

We don’t allow third parties to place cross-site tracking or advertising Cookies through our website.

How You Can Opt-Out Or Block Cookies

You can block, disable or delete cookies at any time by changing the settings in your browser. However, blocking, disabling, or deleting cookies may affect your experience on our website and may limit your ability to view all the pages of our site or other sites. You can find more information about cookies and other options you may have for restricting them at www.cookiesandyou.com/, and www.aboutads.info/choices.

Universal Opt-Out Signals

Your browser may offer a Do Not Track (DNT) setting. If you turn that setting on, your browser sends a signal to websites indicating that you don’t want to be tracked over time or across third party sites. We don’t currently respond to these signals because there is not yet a common understanding of how to process them or a consensus on what “tracking” means.

8. Your Rights And Choices

Opt-Out Of Marketing Communications

You may opt-out of our marketing emails by using the unsubscribe link provided in the email.

Your Browser And Device Settings See Section 7 for options to restrict Cookies.

Area-Specific Rights And Choices

If you are a California resident, you may have other rights and choices.

9. Links To Third Party Sites

Our online Services may contain links to vendors and third-party websites, products or services. If you use these links, you will leave our site. Such links do not constitute or imply an endorsement, sponsorship or recommendation by us of the third party, the third-party website or the information contained therein, and we shall not be responsible or liable for your use thereof. Such use shall be subject to the terms of use and privacy policies applicable to those sites.

10. Third Party Direct Marketing

We don’t share Personal Information with third parties for their direct marketing purposes.

11. Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially reasonable means to protect your Personal Information, we cannot guarantee its absolute security.

12. California Residents

This statement makes additional disclosures to California residents (i.e., “consumers”), and describes rights they have, under the California Consumer Privacy Act of 2018, as amended (the “CCPA”). You can learn more about the CCPA here: https://oag.ca.gov/privacy/ccpa

Collection Of Personal Information

The categories of Personal Information we have collected about consumers in the past 12 months are listed in Section 3 of our Privacy Policy.

Sale Or Disclosure Of Personal Information

Under the CCPA, you can request to opt-out of the “Sale” of your Personal Information—which the CCPA defines very broadly to include some transactions or arrangements that do not involve the exchange of data for money—and the “Sharing” of your personal information, which the CCPA defines as sharing with third parties for purposes of cross-site targeted advertising. We do not Sell or Share consumers’ Personal Information. We do not knowingly Sell or Share the Personal Information of children under the age of 16.

Within the past 12 months, we disclosed the following categories of Personal Information for a business purpose (to the categories of recipients listed):

Identifiers (to vendors)
Financial information (to vendors)
Commercial information (to vendors)
Internet Activity (to vendors, analytics and marketing partners)

Your Rights As a Californian

California residents have the right to make the following requests to covered businesses. The requests may be made by a consumer, by a consumer on behalf of the consumer’s minor child, or by a person authorized by the consumer to act on the consumer’s behalf.

Right To Request Information About Collection, Disclosure, Sale or Sharing

You have the right to request that a business disclose to you: (i) the categories and specific pieces of Personal Information the business has collected about you within the past 12 months, (ii) the categories of sources from which the Personal Information is collected, (iii) the business or commercial purposes for collecting, Selling or Sharing Personal Information, and (iv) the categories of third parties to whom the business discloses Personal Information.

If a business Sells or Shares Personal Information, or discloses it for a business purpose, you also have the right to request that the business disclose the following with respect to the 12-month period preceding your request: (i) the categories of Personal Information that the business Sold or Shared about you and the categories of third parties to whom the Personal Information was Sold or Shared, and (ii) the categories of Personal Information that the business disclosed about you for a business purpose.

This type of request may be referred to as a “Request to Know.” Before we can honor a Request to Know, we need to verify that the person making it is the consumer whose Personal Information we have. Our method for verifying any particular request weighs information we receive as part of the request, the sensitivity of the consumer information at issue, and the risk of harm to the consumer from unauthorized disclosure.

Right to Request Deletion

You have the right to request that a business delete any Personal Information that the business has collected from you. This type of request may be referred to as a “Request to Delete.”

Before we can honor a Request to Delete, we need to verify that the person making the request is the consumer whose Personal Information we have. Our method for verifying any particular request weighs information we receive as part of the request, the sensitivity of the consumer information at issue, and the risk of harm to the consumer from unauthorized deletion.

We are not required to delete Personal Information if we still need it in order to complete the transaction for which the information was collected, provide a good or service requested by you (or that we reasonably anticipate based on our relationship with you), perform a contract with you, comply with a legal obligation, or accomplish any other objective recognized as an exception to the right to deletion under applicable law.

Right to Request Correction

You have the right, subject to some limitations, to request that we correct inaccurate Personal Information about you. This type of request may be referred to as a “Request to Correct.” By visiting your account settings, you can correct and change certain Personal Information associated with your account. Upon receipt of a verifiable consumer request, and as required by the CCPA, we will take appropriate steps to respond to your request.

Right to Opt-Out of the “Sale” or “Sharing” of Personal Information

You have the right to direct a business that Sells or Shares Personal Information about you to third parties not to Sell or Share your Personal Information. This type of request may be referred to as a “Request to Opt-Out.”

Right to Limit Use and Disclosure of Sensitive Personal Information

If a business collects Sensitive Personal Information* for the purpose of inferring characteristics about you, you have the right to request that the business limit its use and disclosure of your Sensitive Personal Information to that use and disclosure which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such goods and services. (Aqua-Flo does not collect Sensitive Personal Information for the purpose of inferring characteristics about you within the meaning of the CCPA.)

*Under the CCPA, Sensitive Personal Information includes social security number; driver’s license or state identification number; complete account log-in credentials; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, or union membership; the contents of a consumer’s mail, email and text messages (unless the business is the intended recipient of the communication); genetic data; biometric information; health information; and information concerning sex life or sexual orientation.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment by a business for the exercise of your privacy rights under the CCPA.

How to Submit a Request To Know, Delete or Correct

You can submit a Request to Know, Delete or Correct by email at privacy@aquaflo.com or by phone at (805) 967-1938. The request must state “CCPA Request” and include:

your first and last name;
an email address at which you can be reached for purposes of the request;
the California county in which you reside;
for a Request to Know, the disclosure(s) you are requesting;
for a Request to Delete, a clear statement that you want us to delete your Personal Information; and the reason(s) you believe we have collected, disclosed or sold your Personal Information, specifically, within the past 12 months (for example, you purchased a product or received a communication from us)

If you are submitting a request on behalf of another consumer as their authorized representative, you must include the foregoing information about the consumer and provide proof of permission from the consumer to make the request.

After confirming receipt of your request, we’ll contact you if we need more information in order to verify it. If we can’t verify a request, we may deny it.

13. Changes To This Policy

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

14. Contact Us

If you have any questions or concerns about this Policy, please contact us at privacy@aquaflo.com.

Aqua-Flo Supply Privacy Policy​​

Aqua-Flo Supply Privacy Policy