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Aqua-Flo Supply Expands Senior Leadership Tim Laber Promoted to Company President

Aqua-Flo Supply Expands Senior Leadership

Tim Laber Promoted to Company President, Eileen Laber Becomes CEO

(Goleta, CA) Aqua-Flo Supply has announced changes in their senior leadership team to support growth in locations, products and services in the Southern California market.

Tim Laber has been named company President, and will assume responsibility for store operations, sales, customer service, human resources and inventory. He will focus on growing the company’s partnerships with construction, landscape, and agricultural professionals through new products and services. He joined the company in 2011 and has held a series of progressive leadership roles across multiple departments. He was most recently Director of Sales & Marketing.

Tim is the grandson of Ken and Louanne Fay, who founded Aqua-Flo along with Ken’s brother, Harold Fay, in Ojai in 1968.

Eileen Laber, a 40-year veteran of the company, will move to the position of Chief Executive Officer (CEO) where she will lead the company’s financial, information technologies and administrative functions, as well as direct the company’s structure and strategic plan.

About Aqua-Flo Supply

Aqua-Flo Supply is Southern California’s largest family-owned wholesale distributor of landscape, irrigation, and utility supplies. With 10 conveniently-located stores, Aqua-Flo provides a broad offering of the industry’s leading brands, practical advice and support, and a wide range of project and professional services.

The company is known for innovation and expansion to meet local professionals’ needs, recently adding a new artificial turf distribution center in 2020 and a new store location in Glendale in 2022.

Founded in 1968, the company is guided by the founders’ principles of integrity, partnership, and service to customers and communities, and remains focused on earning customers’ trust and delivering on promises.

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